Open to work

Designing prducts, building systems

I’m Antonio, a Product Designer in Naples.
I turn research into interfaces and design systems.

I’m a Product Designer at Ciaopeople. I design products, websites and the design systems behind them, with a process I call NOVA: analyze, iterate, measure.

Selected work

Case studies

All projects

Kapsl

Your wardrobe, always in your pocket.

A personal wardrobe app with an AI stylist and virtual try-on, designed and built end to end.

Wardrobe
Daily looks
AI stylist
Try-on

View case study

Kapsl on three phones: the Discover deck, the Today screen and Today in dark mode

UT App

Every school device, in one place.

A device management system for an NGO in Africa, built for small IT teams and unreliable internet.

Devices
Schools
Offline
Design system

View case study

UT App screens: device details, school list and device status

Fanpage.it

News that keeps you reading.

A personal redesign concept: design system, homepage and article page.

Concept
Design system
News
WIP

Password protected

Six screens of the Fanpage.it concept: homepage, story newsboxes, article and opinions

theJackal

What I do

Digital products, from research to launch

Product design
From research and user journeys to wireframes, interfaces and prototypes.
- Research
- User journeys
- Wireframes
- Prototypes
Design systems
The shared components and tokens teams build with, made and kept up to date.
- Components
- Tokens
Websites & landing pages
Marketing sites, landing pages and site templates, including on Framer.
Email design
Mail templates and the design system behind them, on Postcards.
Branding
Brand guidelines, so a brand looks like itself everywhere.

How I work

The NOVA framework

How I run a project: understand the problem, try solutions, then check they worked.

Introduce
Define the project, the context and the initial goals.
- Brief analysis
- Strategy sheet
- Stakeholder alignment
Define the goals
Set clear KPIs and measurable objectives.
- KPI document
- Success metrics
- Initial roadmap
Research goals & methods
Identify user needs and choose the right research methods.
- Research plan
- Questionnaires
- Interview scripts
- Competitor analysis
Define the problem
Turn the data into a clear, measurable problem.
- Problem statement
- User pain points
- Journey map
Define the audience
Understand who will use the product.
- User personas
- Empathy maps
- User archetypes